Addressing the challenges facing European society needs smart thinking and urgent action to find new and sustainable sources of prosperity and growth. This 21st century challenge cannot be solved by our 20th century thinking. To achieve this needed change Europe needs a critical mass and a change of mind-set. And fast. Building a future that is truly sustainable requires a united front and a complete re-thinking of our societies: a change of mind-set in Europe to embrace innovation, a commitment to move from our old ways, and to capitalize on Europe’s strengths.